Kaplan and Kaiser say: “Beware of their advantages!”. It is hard to get a more paradoxical recommendation in the business world, but the book of Kaplan and Kaiser is a perfect example of why it has such a deep meaning. Managers abuse their power and cease to notice that this leads to almost inexorable way to lose effectiveness and the appearances of professional activities. Design of the book and the use of deep black color on the cover, back and spine refers to the main subjects — force and strength.