Introducing the other side of racing.

Simside is a startup focused on building racing simulators based on originally designed cockpits. The only simulators in the world that can substitute real race cars for training purposes. Simside creators consider it as a learning on the other side – the other side of racing. I’ve designed startup’s identity as well as the catalogue showcasing the first version of Simside released on the world market. Limited to 50 copies, the publication shows photographs, description and technical specification of the simulator. The front was embossed with the brand mark, S-shaped character refering to the form of a racing flag and two corresponding sides – real and digital.